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Our New Website is Coming Soon

Win more instructions.
Own your pipeline.
Stop renting your leads.

We're the ongoing growth partner that helps estate and letting agents reduce portal dependency, get found by AI search, and turn their website into their highest-performing asset.

Integrated with the tools property agents rely on

Rightmove
Zoopla
OnTheMarket
ESPC
Reapit
Vebra Alto
Expert Agent
Dezrez
Jupix
SME Professional
Street
Loop
10ninety
Rightmove
Zoopla
OnTheMarket
ESPC
Reapit
Vebra Alto
Expert Agent
Dezrez
Jupix
SME Professional
Street
Loop
10ninety
The Opportunity

Three shifts reshaping property marketing

The agencies that move now will dominate their market. The rest will keep paying more for less.

527%
Growth in AI-driven search

The AI search revolution

AI tools like ChatGPT, Perplexity, and Google AI Overviews are fundamentally changing how vendors and landlords find estate agents. Agencies that appear in AI-generated answers win. Those that do not are invisible to an entirely new generation of motivated clients.

£45–75K
Spent on portals per year

The portal backlash

Rightmove, Zoopla, and OnTheMarket fees continue to rise while your ROI erodes. Smart agents are building direct-to-vendor channels to escape the dependency cycle and it is working.

2025
DMCC Act enforcement

Regulatory pressure

The Digital Markets, Competition and Consumers Act is reshaping property marketing compliance. Your website must meet new transparency and accuracy standards or risk penalties.

The Problem

Your website is costing you instructions

Your website should be your best-performing asset. Here is why it is working against you:

01

Invisible to AI search

ChatGPT, Perplexity, and Google AI Overviews now answer questions like "best estate agent in Edinburgh" directly. If your website is not optimised for Generative Engine Optimisation (GEO), you are simply not in the running for an entire new wave of instructions.

Trapped by portals

You are spending up to £75,000 a year on Rightmove and Zoopla with no guarantee of results. Every year the fees increase and the returns diminish. Your website should be generating direct enquiries but without the right strategy, you are fully dependent on portals you do not own.

02
03

Built by generalists

Generic web agencies do not know that vendors search differently to buyers, or that "valuation" converts better than "appraisal", or how Reapit's API works. Your website was built by people who have never sold a property, integrated a portal feed, or understood the urgency of instructions season.

No visibility on performance

You do not know where your traffic comes from, which pages convert, or why enquiries dropped last month. Without clear analytics and reporting, you are flying blind. Most agencies we speak to have never had a proper performance review of their website.

04
How We Help

Your ongoing property growth partner

We do not build you a website and disappear. We become your ongoing partner, protecting your digital presence, growing your visibility, and driving more instructions every month.

AI visibility and growth engine

We optimise your presence for the AI-driven search revolution so when a vendor asks ChatGPT or Perplexity which estate agent to choose in your area, your name comes up. Combined with technical SEO and conversion rate optimisation, we build a compounding growth engine for your agency.

  • GEO: optimised for AI-driven search
  • Technical and local SEO strategy
  • Analytics-driven decisions
  • Lead capture and CRO
Search console analytics dashboard

Websites that convert

We design and build high-performance websites architected to convert visitors into valuations and landlord enquiries. Every page is designed with property-specific user journeys in mind, integrated with your portals and CRM from day one.

  • Seamless portal and CRM integrations
  • Competitor research
  • Clean, conversion-focused UX
  • Fast, mobile-first performance
Mobile-first estate agent website

Ongoing protection and support

Your website is a mission-critical business asset. We keep it fast, secure, updated, and compliant so you can focus on winning instructions. With SLA-backed support, nothing falls through the cracks.

  • Managed hosting and security
  • 48-hour SLA support
  • Monthly reporting
  • GDPR and compliance updates
Website security and protection
Built For Your Agency

Websites built for property professionals

Every website type is engineered for the specific needs of your agency, with the portals, integrations, and conversion journeys your clients expect.

Edinburgh Georgian terrace

Estate Agent

Portal Feeds Valuation CTAs Area Guides Vendor Journeys

Conversion-focused websites built to win valuations, showcase your listings, and establish your authority in local markets.

Leith waterfront apartments

Letting Agent

Tenant Portals Landlord Acquisition Compliance Pages CRM Sync

Designed to attract quality landlords, build trust with tenants, and keep your lettings pipeline full with the right enquiries.

Modern housing development at dusk

Property Developer

Development Showcases Plot Availability Buyer Journeys Off-Plan Sales

Launch development sites that sell plots before you break ground. Dynamic availability maps and buyer journeys built for off-plan success.

Glass skyscrapers

Bespoke

Custom Design Tailored Integrations Workflow Automation Scalable

For complex, multi-branch, or premium agency groups that need a fully custom solution with bespoke integrations and white-glove delivery.

How We Work

Four steps to more instructions

Step 01

Audit

We review your current site, analytics, and competitive landscape. You get a clear picture of where you stand and what is costing you leads.

Step 02

Blueprint

We create a tailored roadmap to optimise your web presence, improve AI visibility, and grow your instructions efficiently.

Step 03

Build

We design and develop a fast, modern website tailored to your brand. Integrated with your portals and CRM from day one.

Step 04

Grow

Ongoing optimisation, AI visibility, content, and strategy to drive organic traffic and convert more visitors into instructions.

48hr
Support Response
SLA-backed every time
90 days
First Improvements
Measurable results, fast
No lock-in
After 3 Months
Stay because it works
Why PropertyWeaver

What makes us different

We are not a generalist agency. We are specialists who live and breathe property marketing.

AI visibility pioneers

We were one of the first agencies in the UK to develop a structured GEO (Generative Engine Optimisation) methodology specifically for estate and letting agents. While others are still catching up, our clients are already appearing in ChatGPT and Perplexity answers.

Property-only focus

We work exclusively with property professionals. No restaurants, no e-commerce, no SaaS. Just estate agents, letting agents, and developers.

Conversion obsessed

Every design decision is made with conversions in mind. We measure everything and optimise relentlessly to turn more visitors into valuations.

Ongoing partnership

We are not a project agency. We are your long-term growth partner. We measure our success by your instruction volume, not by how many sites we launch.

Everything in one place

Design, development, hosting, SEO, GEO, support. One team. One invoice. One point of contact who knows your business inside out.

Edinburgh New Town Georgian crescent

Fast, reliable, SLA-backed

Sub-1-second load times, 99.9% uptime, and a 48-hour response SLA on every support request. Your website is mission-critical. We treat it that way. No hidden fees, no excuses, no chasing.

Aerial view of properties
Coming Soon

Our new website is on the way

We are building a brand new experience to showcase everything PropertyWeaver can do for your agency. In the meantime, get in touch to start a conversation.